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Creative industries: London is looking for Argentine partners

September 19, 2018 - By Joseph Taylor

For some time now, the United Kingdom decided that its creative industries stop staying at home, go out to find partners and stick around to turn London into a true hub of innovation.

This policy, which seems to be accentuated by the Brexit that moves them away from Europe and makes them look towards other continents, brought to Buenos Aires Mark Leaver in charge of the creative industries of the Kingdom.

Here, installed in the residence of the ambassador, he devoted himself to sniffing among the creators of games, technological of all kinds, advertising agencies and film producers, always with the idea of ​​a joint work.

Moreover, they even tempt with a prize with a one-year internship in England to learn from the best.

We must consider that in terms of advertising, marketing, art, film, communications, museums and galleries, among other creative industries that seem born for different needs, the English reached a stage of maturation. And each one of those branches is almost a classic of its own economy.

But lately of the hand of the design, powered in turn by technology, the growth rate acquired an unusual speed at the rate of 34% per year for several years in a row.

It is three times more than the rest of the activities, as evidenced by the value close to 9,200 million pounds or more than US $ 120,000 million that account for their assets.

“We are creating new products with new ideas,” says Leaver.

Exports of services by the creative industries reached 9% of the total. And 33% of the sales abroad of the creative industries was contributed by the software, games and electronic editions sector.

Leaver says that they employ two million people directly and another million indirectly.

The official seeks to enthuse by pointing out that from London these start-ups can be promoted to the rest of the world. “We offer them accessibility to almost all markets,” he promises.

Of course, behind this British boom there is a public policy that is supported by incentives that act as catalysts for private investment. “The Government accelerates the processes by investing jointly,” he explains, stating that incentives are key in this area. Thus, the innovative companies pay 19% of income tax, the lowest rate of the G20 and quite far from the 35% that prevails in Argentina.

And the income derived from patents of invention only tax 10%. In addition, investments in innovation can be deducted up to two times from the income tax.

The State, for its part, made multimillion-dollar investments for the United Kingdom to be at the top of the digital infrastructure.

“The private sector also plays an important role and there is no separation with the public in terms of financing: joint projects abound,” he explains.

Consulted by the employment situation, given the advance of artificial intelligence in numerous processes, Leaver responded: “We stop thinking about technology as something hostile that comes to take away our job. There is a huge effort from the education system to retrain and incorporate these new skills. Today there are more jobs than before, “he said.

In England, for example, a campaign of diverse creative careers was launched and opened access to the most disadvantaged environments.

-Why did you choose Argentina to look for partners ?, he was asked.

-For the talent and innovative firms with great impact and world-class that operate in the country. They are the case to follow in the region.

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