Creative Realities Inc. (CREX)’s Financial Results Comparing With Cornerstone OnDemand Inc. (NASDAQ:CSOD)

We will be comparing the differences between Creative Realities Inc. (NASDAQ:CREX) and Cornerstone OnDemand Inc. (NASDAQ:CSOD) as far as risk, analyst recommendations, institutional ownership, profitability, dividends, earnings and valuation are concerned. The two businesses are rivals in the Application Software industry.

Valuation and Earnings

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Creative Realities Inc. 21.38M 0.69 5.42M -2.03 0.00
Cornerstone OnDemand Inc. 531.60M 6.32 39.67M -0.71 0.00

Table 1 demonstrates Creative Realities Inc. and Cornerstone OnDemand Inc.’s top-line revenue, earnings per share (EPS) and valuation.


Table 2 shows the return on assets, return on equity and net margins of the two firms.

Net Margins Return on Equity Return on Assets
Creative Realities Inc. -25.35% -177.2% -20.4%
Cornerstone OnDemand Inc. -7.46% -103.7% -4.5%

Risk and Volatility

Creative Realities Inc.’s volatility measures that it’s 3.00% less volatile than Standard & Poor’s 500 due to its 0.97 beta. In other hand, Cornerstone OnDemand Inc. has beta of 1.06 which is 6.00% more volatile than Standard & Poor’s 500.


The Current Ratio and a Quick Ratio of Creative Realities Inc. are 0.7 and 0.6. Competitively, Cornerstone OnDemand Inc. has 1.6 and 1.6 for Current and Quick Ratio. Cornerstone OnDemand Inc.’s better ability to pay short and long-term obligations than Creative Realities Inc.

Analyst Ratings

The following table pshown below contains the ratings and recommendations for Creative Realities Inc. and Cornerstone OnDemand Inc.

Sell Ratings Hold Ratings Buy Ratings Rating Score
Creative Realities Inc. 0 0 0 0.00
Cornerstone OnDemand Inc. 1 0 1 2.50

On the other hand, Cornerstone OnDemand Inc.’s potential downside is -4.95% and its consensus target price is $54.5.

Institutional & Insider Ownership

The shares of both Creative Realities Inc. and Cornerstone OnDemand Inc. are owned by institutional investors at 32.2% and 93.1% respectively. Creative Realities Inc.’s share owned by insiders are 0.2%. Competitively, Cornerstone OnDemand Inc. has 6.6% of it’s share owned by insiders.


Here are the Week, Month, Quarter, Half Year, Year and YTD Performance of both pretenders.

Performance (W) Performance (M) Performance (Q) Performance (HY) Performance (Y) Performance (YTD)
Creative Realities Inc. -5.18% -41.32% -56.98% -54.93% -69.51% -67.6%
Cornerstone OnDemand Inc. -5.93% 0.61% -10.92% 2.05% 44.49% 45.43%

For the past year Creative Realities Inc. had bearish trend while Cornerstone OnDemand Inc. had bullish trend.


Cornerstone OnDemand Inc. beats Creative Realities Inc. on 10 of the 11 factors.

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, luxury and other individual retail brands, digital out-of-home companies, advertising networks, outdoor clients, enterprises, and other organizations in the United States and Canada. The companyÂ’s technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. It also provides consulting, experience design, content development and production, software development, engineering, implementation, and field services; software licenses; and maintenance and support services related to its software, managed systems, and solutions. The company sells its solutions to the hospitality, branded retail, automotive, food service, and retail healthcare industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky. Creative Realities, Inc. is a subsidiary of Slipstream Communications, LLC.

Cornerstone OnDemand, Inc., together with its subsidiaries, provides human capital management software through software-as-a-service model worldwide. Its products suite includes recruiting suite that helps organizations to source and attract candidates, assess and select applicants, onboard new hires, and manage the entire recruiting process; learning suite, which enables clients to manage training and development programs, knowledge sharing and collaboration among employees, track compliance requirements, and support career development for employees; performance suite that provides tools to manage goal setting, performance reviews, competency assessments, development plans, continuous feedback, compensation management, and succession planning; and human resource administration suite, which supports employee records administration, organizational management, employee and manager self-service, workforce planning, and compliance reporting. The company also offers Cornerstone Growth Edition, a cloud-based learning and talent management solution for organizations with 250 or fewer employees; and Cornerstone Edge solutions that allow clients and partners to integrate with marketplace of service providers. In addition, it provides configuration support, systems integration, business process re-engineering, change management consulting, and training services. The company serves automotive, business services, education and publishing, financial services, food and restaurants, healthcare, insurance, media and communications, non-profits, pharmaceuticals, public sector, retail, technology, and travel industries. Cornerstone OnDemand, Inc. was founded in 1999 and is headquartered in Santa Monica, California.

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